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Bullshit branding, dupe Birkins, and influencers getting elected
Donald Trump and acolytes like Elon Musk are giving a free masterclass in how to successfully brand bullshit. This newsletter looks at personal branding…
Jan 20
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John B. Dutton
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Discomfort Zone
Bullshit branding, dupe Birkins, and influencers getting elected
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December 2024
Wicked collabs, body maxxing, and Jaguar travels a new road
How Wicked maximized its brand collab opportunities, how men (and women) are maximizing their jaws and rest of their bodies, and why the Jaguar rebrand…
Dec 16, 2024
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John B. Dutton
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Wicked collabs, body maxxing, and Jaguar travels a new road
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Andalusian magic, Airpod electricity, Coke’s imagery, and who the MAGA hat really benefits
Hypocritical headwear is a hit, with Trump and Musk, respectively the most powerful and wealthiest men in the world, posing recently in red trucker caps…
Dec 2, 2024
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John B. Dutton
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Discomfort Zone
Andalusian magic, Airpod electricity, Coke’s imagery, and who the MAGA hat really benefits
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November 2024
Wooden satellites, psycho soap, and brain plasticity. Plus, the Debunkbot!
Everyone loves a quote, from Shakespeare to Shiba Inu. But will our grandchildren find meme culture as cringe in 30 years as me misquoting memes today?
Nov 18, 2024
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John B. Dutton
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Wooden satellites, psycho soap, and brain plasticity. Plus, the Debunkbot!
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Kid’s snack moves upscale, burger plays chicken, and Ellison goes dystopian
The overwhelming quantity of options and the ensuing selection paralysis we see when using Netflix is what I call the glut effect. Too much stuff makes…
Nov 4, 2024
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John B. Dutton
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Kid’s snack moves upscale, burger plays chicken, and Ellison goes dystopian
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October 2024
Maddening meows, monetizing Mio, and a 3-armed orchestra conductor
All in the latest Discomfort Zone newsletter. Plus the Japanese research lab that has found a way to secure engineered human skin to robot faces.
Oct 21, 2024
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John B. Dutton
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Maddening meows, monetizing Mio, and a 3-armed orchestra conductor
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My new gig, Victoria’s Secret's new show, and McDonald’s new emotions
In the latest Discomfort Zone: Victoria’s Secret resets, TikTok manifests, McDonald’s emotes, and I take on a new challenge but will still be publishing…
Oct 4, 2024
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John B. Dutton
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My new gig, Victoria’s Secret's new show, and McDonald’s new emotions
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September 2024
Why culture is key for a brand’s long-term success. Plus a walking coffee table!
In this newsletter - how brands become a part of our cultural narrative, the man arrested for creating an audience of bots, inclusive marketing pays…
Sep 19, 2024
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John B. Dutton
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Why culture is key for a brand’s long-term success. Plus a walking coffee table!
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Nike! Lego! Uber! Alienation! And the sneaky practice of “coffee badging”
In this newsletter: Nike misuses its own logo, Lego shoots for the moon, and Uber loses control of its rates. Plus a 1Qi interview with researcher…
Sep 5, 2024
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John B. Dutton
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Discomfort Zone
Nike! Lego! Uber! Alienation! And the sneaky practice of “coffee badging”
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August 2024
This week's Discomfort Zone will arrive next week, courtesy of Covid!
Daughter returns to school, brings home germs
Aug 29, 2024
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John B. Dutton
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Discomfort Zone
This week's Discomfort Zone will arrive next week, courtesy of Covid!
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Elon goes ding-dong, robots play ping-pong, and skibidi ka-ching!
Elon Musk keeps pouring gasoline onto the dumpster fire that is X. Now he's suing former advertisers who prioritized brand safety over visibility on his…
Aug 15, 2024
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John B. Dutton
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Elon goes ding-dong, robots play ping-pong, and skibidi ka-ching!
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Nologolympians, bingewatching, and why magazines aren’t dead
No-logo sportswear hits the Olympic track as AI-powered enhancements make the Paris Games the first to truly feel like we're in the 21st century. Also…
Aug 1, 2024
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John B. Dutton
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Nologolympians, bingewatching, and why magazines aren’t dead
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