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Saudi Arabia’s Line shrinks to a hyphen, the brain inside Sora’s balloon head, and Disney invents TV!
Are grandiose, unrealistic projects simply an example of the Dunning-Kruger effect? Plus Disney's new streaming TV channels, Google's AI video, a robot…
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John B. Dutton
AI job insecurity, Earth’s digital twin, and how Guinness became Britain’s favourite pint
Is AI going to steal your job? Should we think about whether the real thief is actually capitalism? Plus, Apple launches Spatial Personas, Nvidia…
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John B. Dutton

March 2024

Flying pigs, flying chickens, and not realizing you’re dead
Today’s Discomfort Zone newsletter features Sora’s surreal videos, DeepMind’s soccer tactics, AI obituary piracy, and how Spotify hopes to become an…
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John B. Dutton
Wendy’s woes, Kate’s no-show, and cute Korean carebots
Today’s Discomfort Zone newsletter features: Wendy’s dynamic price debacle, Kate's fake photo fiasco, and cute Korean carebots. The 1Qi interview…
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John B. Dutton
Book news (non-newsletter newsletter)
2084 is a dystopian speculative fiction novel that will make you question every choice you make in our world today. Because tomorrow is closer than you…
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John B. Dutton

February 2024

Bluesky flies high, Gemini digs deep, and Sam Altman’s $7 trillion poker face
Is Sam Altman bluffing with his $7 trillion bet? Twitter offshoot Bluesky launches to the public. Google’s Gemini AI gets more useful. Should…
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John B. Dutton
Switzerland’s toothbrush attack, Italy’s airport vineyard, and why context is king everywhere
Marketers need to focus more on context. Florence airport in Italy is getting a rooftop vineyard. Smart toothbrushes hacked to enable a DDOS attack…
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John B. Dutton

January 2024

December 2023

Bonus end-of-year special! What else did I write in 2023? What might 2024 bring? What is my dystopian novella about?
Newsletter featuring 2024 insights and predictions for marketing firms, advertising agencies, tech companies, and workers in those industries.
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John B. Dutton
Walmart’s RomCommerce, Gemini’s Stumble, and Mad Men’s Creative Boozing
Discomfort Zone newsletter features news about some giant brands: Google, Walmart, McDonald’s, Loblaw, Costco, and Walmart again. And I explore the…
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John B. Dutton
2

November 2023

Pinterest’s body positivity, Virgin’s olive oil flight, and Obama’s AI views
Has Pinterest taken steps to help body positivity? Can the airline industry really fly on cooking fats? Will “artificial intelligence” soon sound as…
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John B. Dutton
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