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In one of my previous agency lives, we tried to convince a client (more than once) about the appeal of doing a web series. Interested to see how it works out for Walmart!

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It's a really tough sell. Much as I'm not a fan of Walmart's labour practices and general esthetic experience, I'm also not enough of a snob to never shop there! I kind of hope that this webseries works because it's SUPER well done. I was served a 3-minute episode as a Youtube preroll ad yesterday and found myself sucked in to the characters and story!

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